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In today’s interconnected world, expanding a business from local to global can be an exciting and highly rewarding venture. However, this process can also be daunting, with many challenges and risks involved. Despite this, numerous businesses have successfully expanded their reach beyond their local communities, creating a worldwide customer base and increasing their revenue.
One such success story is Amazon. Starting as an online bookstore in the 1990s, it has grown to become the world’s largest online retailer and a leading provider of cloud computing services. Amazon’s founder, Jeff Bezos, had a vision that went beyond selling books; he …