Beyond Surveys and Focus Groups: Innovative Approaches to Conducting Market Research
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Market research has been an essential tool for businesses and organizations for many years. Traditionally, surveys and focus groups have been the go-to methods for gathering information about consumers and their preferences. However, with advancements in technology and changing consumer behaviors, new and innovative approaches to market research are emerging.
Here are some of the innovative approaches to conducting market research that businesses can adopt:
1. Mobile Ethnography
This approach involves using mobile devices to gather real-time, in-context data on consumer behavior. Researchers can request participants to take photos or videos of their experiences and share them on a …